About
Ari Borovoy Hofmann, born on May 29, 1979, in Mexico City, has worn many hats over more than three decades in show business. Most fans know him best as the original voice of the children’s pop group La Onda Vaselina, which eventually became the chart‑topping teen band OV7. As the band’s go‑to songwriter, he co‑wrote earworms like “Aum Aum” and “Te Necesito,” and his rubbery tenor and effortless stage presence brought audiences back year after year. Today he balances music with entrepreneurship: through his company BoBo Producciones he produces everything from arena‑size nostalgia tours to television projects. In July 2025 he added a new line to his résumé—he dove into the investors’ panel on Shark Tank México for the show’s milestone tenth season, promising to back ideas that fuse entertainment and tech innovation.
Beyond the spotlight, Borovoy is known as a builder. Under BoBo Producciones he launched the wildly successful 90’s Pop Tour, a multi‑artist extravaganza that has moved more than three million tickets across Latin America and the United States, proving his knack for turning nostalgia into a thriving business.
Before Fame
Music found Ari early. He started with La Onda Vaselina in 1989, still in elementary school, balancing homework with voice rehearsals and television spots. All those marathon rehearsal days instilled in him discipline and the fundamentals of show production—habits he still relies on to put tours together today. When the original line‑up aged out of kiddie pop, they rebranded as OV7 and embraced slick dance routines and polished Latin‑pop hooks.
As the original line-up outgrew kiddie pop, they renamed as OV7 and adapted slick dance moves and refined Latin-pop choruses. Borovoy began to write lyrics for the group’s 1998 album 7 Latidos and discovered a new passion for storytelling through song. By the time OV7 paused in 2003, he’d logged more than a decade of stage experience and had already penciled notes for a solo career.
Trivia
- Do‑it‑yourself label: His 2008 solo album Pasajero was released on his own indie imprint, years before self‑publishing music became standard practice for pop acts in Mexico.
- From riffs to rights: As BoBo Producciones’ creative chief, he negotiated 360‑degree staging for the 90’s Pop Tour, one of the first large‑scale Mexican shows to place fans around the entire arena floor.
- Small screen chops: Ari has appeared in telenovelas such as Clap… El Lugar de Tus Sueños and Verano de Amor, proving he can juggle acting call sheets with tour dates.
- Startup scout: On Shark Tank México he sits alongside seasoned investors Karla Berman, Miguel Layún, Simón Cohen and Oso Trava, hunting for ventures that blend entertainment, digital marketing and fan engagement.
Family Life
Borovoy grew up in a culturally blended household; his father is Mexican and his mother Costa Rican, and he often credits that mix for his open‑minded ear. He shares memories of singing harmonies with his siblings, Jack and Denise, around the family’s living‑room piano.
In December 2010 he wed business executive Arlett Kalach, celebrating a second, faith‑based ceremony the following January. The pair welcomed children and, for many years, balanced family life with Ari’s touring schedule. In 2024 the couple quietly ended their marriage. Early 2025 brought headlines again when Borovoy was spotted at a Justin Timberlake concert in Mexico City, happily holding hands with a new partner—confirmation that this new chapter is as personal as it is professional.
Associated With
- OV7 bandmates—Mariana Ochoa, Erika Zaba, Lidia Ávila, Óscar Schwebel and others—remain intertwined with his story; reunions in 2010 and the 90’s Pop Tour kept their friendship (and vocal blend) alive.
- BoBo Producciones roster—artists from Kabah to Fey have relied on his production house to reboot their hits for a new generation.
- Shark Tank México panel—Karla Berman, Miguel Layún, Simón Cohen and Oso Trava now share investment benches with him, creating crossover buzz between music and venture capital.
