About
Cristiana Arcangeli is a Brazilian serial entrepreneur, investor, and television personality who has turned a passion for beauty and innovation into several multimillion‑dollar ventures. Today she leads Beauty’in, the company that popularized “aliméticos”—foods and drinks fortified with cosmetic benefits—and sits on the board of industrial and consumer‑goods groups while teaching MBA classes and hosting business programs on TV and radio. Her charisma earned her a chair among the original “sharks” on Shark Tank Brasil, where she has backed dozens of start‑ups since the show’s 2016 launch.
Arcangeli’s résumé spans early roles in fashion—she co‑organized the events that evolved into São Paulo Fashion Week—to high‑profile speaking gigs on innovation across five languages. Industry associations regularly spotlight her as a case study for brand building and female leadership in Latin America.
Before Fame
Born on March 18, 1962, in São Paulo, Arcangeli originally followed a scientific path, earning a dentistry degree from Universidade OSEC in 1981 and practicing for five years. While working chair‑side she noticed patients wanted gentler, plant‑based products, an insight that pulled her toward cosmetics.
In 1985 she invested US $1 million—borrowed and scraped together from family guarantees— to launch Phytoervas, one of Brazil’s first natural‑ingredient hair‑care lines. Despite a turbulent economy, sales hit roughly US $200 000 a month by decade’s end. She later spun the brand off to Bristol‑Myers Squibb, freeing capital for new ventures such as Phytoervas Fashion, a runway project that helped professionalize the country’s designer scene.
Trivia
- Category creator: Arcangeli coined “aliméticos” when she debuted collagen‑infused BeautyDrink and BeautyCandy in 2009, blurring the line between supplements and skincare.
- Five‑language fluency: She is comfortable giving interviews in Portuguese, English, Spanish, French, and Italian.
- Media multitasker: Beyond Shark Tank Brasil, she hosted the makeover series Extreme Makeover Social and delivers daily entrepreneurship tips on Alpha FM’s long‑running segment Manual.
- Fashion week insider: In 2014 her Beautydrink label co‑sponsored Matthew Williamson’s London Fashion Week after‑party, underscoring her crossover from beauty to couture.
- Industry advocate: Arcangeli serves on the board of FIESP, Brazil’s influential manufacturing federation, where she mentors start‑ups through her Phenix investment fund.
Family Life
Arcangeli descends from an Italian‑Brazilian family and credits her parents for encouraging risk‑taking. She is the mother of two daughters—Bianca and Isabela—both of whom have carved their own niches; Bianca writes the popular parenting blog Mãe em Dia, while Isabela has appeared at Beauty’in launches.
In the early 2010s Arcangeli’s relationship with TV host Álvaro Garnero attracted media attention, especially when their blended children supported her product events. Although the couple later separated, press reports in 2024 showed they resolved subsequent legal disputes amicably, emphasizing the family’s focus on unity over headlines.
Associated With
On Shark Tank Brasil Arcangeli has evaluated pitches alongside heavyweight investors such as João Appolinário (Polishop), Caito Maia (Chilli Beans), Camila Farani, and José Carlos Semenzato, building a network that extends from retail to tech incubators.
Her collaborative streak predates television: in the 1990s she partnered with fashion impresario Paulo Borges to stage Phytoervas Fashion, and in the 2010s her BeautyDrink sponsorship helped spotlight British designer Matthew Williamson. Today, Arcangeli’s Phenix fund routinely co‑invests with banks such as BTG Pactual in wellness and sustainability ventures, illustrating how her name has become shorthand for opportunity in Brazil’s consumer sector.
