About
Sabri Suby is an Australian entrepreneur best known for turning a $50 budget and a laptop into King Kong, one of the country’s fastest-growing digital marketing agencies. Since launching the firm from his Melbourne bedroom in 2014, he has helped clients generate billions in online revenue, written the best-selling book Sell Like Crazy (2019), and joined the investor panel on Shark Tank Australia. His straight-talk approach to sales and growth has earned him the nickname “Internet Daddy” and an audience of hundreds of thousands across YouTube and Instagram.
Before Fame
Suby was born on 1 September 1985 in the coastal town of Byron Bay, New South Wales. Raised by a single mum who juggled several jobs, he learned early that hard work was non-negotiable. At 17 he landed a telephone-sales role, discovered he loved the challenge of cold-calling, and eventually logged more than a million sales calls. After a stint honing his skills in London, he completed a Bachelor of Business (Marketing) at RMIT University in Melbourne in 2010, then tried—and sometimes failed—with a string of ventures before striking gold with King Kong.
Trivia
- One-call conversion king: Suby once closed a $30,000 deal on his very first sales call of the day—something he still uses as an example of “activity breeds results.”
- Million-dollar roller-coaster: He made his first million by age 24, lost it all, and rebuilt from scratch—an episode he says keeps his ego in check.
- Book giveaway stunt: To promote Sell Like Crazy, he gave away tens of thousands of physical copies worldwide, charging readers only for shipping. The campaign funneled a flood of new clients into King Kong.
- Shark with a twist: On Shark Tank Australia he prefers revenue-share deals over equity plays, arguing that shared upside keeps founders motivated.
Family Life
Sabri credits much of his drive to the example set by his mother, but he also insists that success means little without balance. He married Shalini Suby when he was 27, and the couple now have three young children. Early mornings and strict calendar blocks let him be home for dinner and bedtime stories—non-negotiable slots he guards as fiercely as any board-room pitch.
Associated With
- King Kong clients: His agency has worked with brands ranging from small Aussie e-commerce shops to global names chasing aggressive growth targets.
- Shark Tank peers: On television he invests alongside fellow Sharks such as Dr. Catriona Wallace and Jane Lu, bringing a gritty sales lens to a panel heavy on tech and retail backgrounds.
- Marketing thought leaders: Suby’s blunt, metrics-first playbook often draws comparisons to figures like Gary Vaynerchuk, but he maintains his focus is narrower: predictable client acquisition.
