About
Alexandra Casoni is a Brazilian entrepreneur, investor, mentor and speaker who made the jump from running a family‐owned candy factory to sitting in the famous investor’s chair on Shark Tank Brasil. Today she splits her time between guiding health‑food brand Flormel as a shareholder and board member, leading the women‑focused business community Club A, serving as brand storyteller for Audi do Brasil and hunting for smart‑money opportunities on television. Her passion is helping founders—especially female founders—use clear stories and solid numbers to grow faster and with purpose.
Before Fame
Long before the studio lights, Alexandra was a teenager selling brigadeiros and cocadas produced by her parents in Ribeirão Preto. At just 15 she was already handling customers; by 22 she had been named CEO of the small venture, which would later become Flormel, a national reference in healthy snacks. Her early years were a whirlwind of night school, eighteen technical courses, and long days on factory floors where she learned operations the hard way. A former competitive swimmer, she credits sport for the discipline that helped her turn a backyard kitchen into a multimillion‑real brand—and for the confidence to negotiate with large retailers and private‑equity funds while still in her twenties.
Trivia
- Storytelling maven: Alexandra’s insistence on narrative clarity caught Audi’s eye; in 2025 the automaker invited her to design projects aimed at bringing more women into the showroom and behind the wheel.
- Record deal: At 27 she sold a 16 % stake in Flormel to the Garcia–Trajano family fund (owners of Magazine Luiza), a milestone she still calls her first “big deal.”
- First shark audition: Prior to signing with Sony Channel’s offer she timed out all the Brazilian seasons of the show using a stopwatch, timing pitches so that she could prepare future founders on pace.
- Health wake-up call: Stress of having to manage a merger, a newborn and board meetings activated Hashimoto’s thyroiditis—an ordeal that compelled her to place wellbeing on all the agendas that she facilitates.
- Sports still count: She swims laps with her children twice a week and finds lane discipline carries over into boardroom concentration.
Family Life
Alexandra often says her greatest startup is her household. She and her husband (who keeps a low public profile) raise two children, Maria and Antônio, in the countryside of São Paulo state. School runs, judo classes and bedtime stories are carefully blocked on the same calendar that hosts Audi events and Shark Tank tapings. After Maria’s birth she famously conducted M&A calls while breastfeeding—an episode that taught her to ask for help and hire extra hands at home when big projects demand extra hours. Despite a packed diary, weekends remain sacred for cooking family recipes—now in healthier versions—to honor the business that started it all.
Associated With
On Shark Tank Brasil’s ninth season she shares the investor panel with Carol Paiffer (Atom S/A), José Carlos Semenzato (SMZTO), Monique Evelle (Inventivos) and Sergio Zimerman (Petz). Off‑screen she collaborates with Flávio Augusto’s education movement, partners with the Mentoring League Society, and networks frequently with fellow food‑industry veterans such as Luiza Trajano. Whether coaching a first‑time founder or debating valuation with seasoned sharks, Alexandra’s circle reflects her own blend of bold negotiation and community building.
