About
Amaury Vergara Zatarain is a Mexican entrepreneur, film producer and sports executive best known for steering two high‑profile family businesses: Grupo Omnilife, a nutrition‑products powerhouse, and Club Deportivo Guadalajara, the storied Liga MX club better known as Chivas. Since 2019 he has served as president and majority owner of the club as well as president & CEO of Omnilife, roles he assumed after the passing of his father and company founder, Jorge Vergara. Under his watch, Chivas has doubled down on youth development, refreshed its digital strategy and kept a strong Mexican‑only roster philosophy, while Omnilife has expanded into more than 20 countries and rolled out eco‑friendlier packaging. Away from corporate boardrooms, Amaury sits in the investors’ chairs on Shark Tank México, bringing a sports‑and‑wellness angle to the prime‑time pitch show.
Before Fame
Born in Guadalajara on 20 September 1988, Amaury is the middle child of Jorge Vergara and Maricruz Zatarain. Creative pursuits drew him early; he studied filmmaking in New York and worked on major productions such as Pan’s Labyrinth and Harry Potter and the Prisoner of Azkaban. In 2014 his short film Marea earned festival recognition, hinting at the storytelling skills he would later apply to business branding. He re‑entered the family empire in his late twenties, first exploring Chivas’ digital‑media arm and producing the club’s 2018 documentary Chivas: La Película. The project’s success and his fluency in both creative and commercial worlds set the stage for a formal corporate role; by August 2018 he was vice‑president and general manager of the combined Omnilife‑Chivas group, helping lift global sales and profitability within a year.
Trivia
- Streaming Pioneer – Amaury launched Chivas TV in 2016, making Chivas the first major Latin‑American team to sell its own over‑the‑top broadcasts.
- Youngest Liga MX Owner – At 30 he became the league’s youngest club president, inheriting full control after his father’s death in 2019.
- Academy Advocate – He regularly defends big investment in Chivas’ youth system, pointing out that modern facilities cost less than marquee transfers but yield longer‑term talent pipelines.
- Green Focus – Vergara promotes recyclable sachets for Omnilife supplements and backs reforestation projects around Jalisco.
- Cinema Cameos – Though mainly a producer, he had background roles on set that gave him a close‑up look at world‑class directors such as Guillermo del Toro and Alfonso Cuarón.
Family Life
Family ties have shaped every chapter of Amaury’s journey. His late father Jorge was a self‑made billionaire who bought Chivas in 2002 and founded Omnilife in 1991; Amaury often cites him as “my first mentor.” He is close to sisters Yelena and Kenya, who share board duties within the group. In October 2023 Amaury married renowned Vogue‑published photographer Valeria Bross Garcíaferro during an open‑air ceremony at Hacienda La Escoba in Zapopan. The wedding, held on a match day, drew social‑media buzz but also highlighted the couple’s shared artistic streak—Valeria’s cosmic‑themed décor echoed Amaury’s film passions. The pair split their time between Guadalajara and creative retreats abroad, and they frequently collaborate on short‑form documentary pieces spotlighting grassroots athletes and rural artisans.
Associated With
On Shark Tank México, Amaury invests alongside returning sharks Marcus Dantus, Alejandra Ríos, Marisa Lazo and others, offering founders advice on branding, community impact and disciplined growth. In football he has worked with coaches such as Matías Almeyda and—more recently—Spanish tactician Fernando Gago, aiming to blend cantera (academy) strength with modern analytics. In the wellness industry, he collaborates with Latin America’s nutrition scientists to perfect Omnilife’s formulae, and his philanthropic pursuits connect him to UNICEF youth-sports initiatives and the Guadalajara International Film Festival. Those diverse collaborations create a portrait of a 21st‑century executive who glides seamlessly from stadium to studio and start-up stage—yet retains a decidedly Jalisco-honed vision as the north star of his professional life.
