About
Camila Farani is one of Brazil’s best‑known startup investors and a familiar “shark” to viewers of Shark Tank Brasil. A lawyer by training, she pivoted into venture capital, co‑founding G2 Capital and backing more than forty‑five early‑stage companies with over R$35 million in personal capital. Bloomberg Línea placed her among Latin America’s 500 most influential people, while the Association for Private Capital Investment in Latin America (LAVCA) repeatedly lists her among the region’s top women investors. Beyond writing for Forbes and MIT Technology Review, she reaches a social‑media audience of 2.5 million and regularly appears on business‑news programs and innovation conferences such as Minas Summit 2025.
Before Fame
Farani was born on 6 May 1981 in the Rio de Janeiro neighborhood of Vila Isabel. Her father died when she was four, prompting her mother and grandmother to open Tabaco Café, the family coffee shop where Camila first learned about margins and customer service. By sixteen she challenged her mother: if she could raise sales by 30 percent, she wanted a slice of the business. Iced coffee pushed sales up 28 percent—close enough for her first taste of ownership.
Academically she went from a law degree at Universidade Cândido Mendes (2004) to a master’s in business at PUC‑Rio, then polished her skills in entrepreneurship programs at Babson, Stanford, and MIT. Teaching innovation at Fundação Getúlio Vargas paid the bills while she scaled family ventures into multiple stores and later took an executive role at health‑food chain Mundo Verde.
Trivia
- Serial student: She still schedules at least one intensive course a year, insisting that “execution loves education.”
- Award streak: Only woman to win Brazil’s Startup Awards “Best Angel Investor” twice (2016 & 2018).
- Favorite habit: Whenever she queues at airports she is reading—often personal‑finance classics like Os Segredos da Mente Milionária.
- Pet lover: Her Instagram occasionally shows five adopted animals lounging during virtual mentoring sessions>
Family Life
Camila makes private life low‑key, but interviews uncover a close‑knit family led by powerful women. Her mother, a retired teacher, went overnight from housewife to entrepreneur after her father died, showing Camila and her brother resilience and service. Farani frequently brings up that early example when working with founders who balance business and caregiving. Now she’s a mother to a daughter, Fátima, and attests to family dinners still being her “boardroom for life lessons” as much as the dinner table talk veers into startup pitch deck territory.
Associated With
Fans first spotted Farani alongside João Appolinário, Caito Maia, José Carlos Semenzato, and Carol Paiffer on Shark Tank Brasil seasons two through six, where her fast math and straight‑talking style helped entrepreneurs refine valuations on the spot. Off‑screen she serves on the boards of fintech PicPay, health‑tech Tem Saúde, and e‑commerce unicorn Nuvemshop, and holds equity stakes in digital‑content studio Play9 and innovation expo Rio Innovation Week.
She collaborates frequently with fellow investor Luiza Helena Trajano on female‑led startup initiatives and co‑founded the MIA (Mulheres Investidoras Anjo) network to widen funding paths for women founders. In 2025 she will join leaders like Joel Jota and Sandra Chayo on stage at Minas Summit, reinforcing her role as a bridge between Brazil’s booming regional hubs and the global investment scene.
