About
Rodrigo Alonso Herrera Aspra is a Mexican entrepreneur best known for launching Genomma Lab International, the over‑the‑counter medicines and personal‑care powerhouse behind brands such as Asepxia and Cicatricure. Born in Mexico City on 19 September 1968, he has climbed Forbes lists of Mexico’s wealthiest and is often named among the country’s 300 most influential leaders. By 2025 his fortune was estimated at roughly USD 600 million, and Genomma Lab’s catalogue had spread to more than 50 brands across 20 countries, making him a familiar face in Latin American pharmacies. Outside the boardroom, viewers in the region recognise him as one of the original “sharks” on Shark Tank México, where his quick appraisals and blunt feedback turned business pitches into must‑watch television for six seasons.
Before Fame
Rodrigo was raised in a middle-class family that valued hard work. His father was a hydraulic civil engineer who instilled in him the principle that every peso carries a story; his mother managed the family accounts. At eleven, the young Rodrigo started hawking tomatoes on the street, discovering the thrill of buying low and selling higher—an experience he still cites as his first “mini‑MBA.”
After a brief flirtation with engineering, he switched to Business Administration at Universidad Anáhuac and later earned a master’s in Advanced Management. While classmates worried about grades, he was already cutting late‑night radio ads for fitness supplements, sharpening the marketing instincts that would shape Genomma Lab’s infomercial strategy in the 1990s.
Trivia
- Micro‑sleep champion. He famously functions on just three hours of sleep and still schedules Sunday strategy calls.
- Six‑meals‑a‑day rule. Colleagues joke that his watch is set to 2.5‑hour alarms because that’s when the next protein snack is due.
- Collector at heart. Vintage wines and contemporary art fill his home, although he admits that jigsaw puzzles “short‑circuit” his patience.
- Values over shortcuts. His long‑time mentor was the late motivational speaker Miguel Ángel Cornejo, whose lectures on ethics and national progress deeply shaped Rodrigo’s management style.
- Recognition streak. Ernst & Young named him Mexico’s Entrepreneur of the Year in 2010, and sustainability circles applauded Genomma Lab for earning consecutive “Socially Responsible Company” badges.
Family Life
Public as his boardroom persona may be, Rodrigo guards his private circle. On 12 March 2021 he married Marta Magdalena Stępień, Miss Canada 2018, in a quiet religious ceremony overlooking the bay of Acapulco. Friends describe the couple as travel enthusiasts who debate Polish versus Mexican cuisine on long flights. Despite persistent rumors, the pair have said little about plans for children, and reliable outlets still note “no offspring” as of April 2025. When asked about fatherhood, he quips that every start‑up he funds feels like “another baby that needs guidance.”
Associated With
Rodrigo’s television stint linked him to a roster of high‑profile investors—Arturo Elías Ayub, Carlos Bremer, Marcus Dantus, and Ana Victoria García among them—turning Shark Tank México into a crash course on capital raising for thousands of entrepreneurs. Even after announcing his exit in 2022 to focus on scaling Genomma Lab’s U.S. footprint, he continues to co‑invest with former co‑stars on promising deals.
Beyond television, he holds an independent directorship at Grupo Financiero Multiva and sits on advisory councils aimed at near‑shoring manufacturing to Mexico. His playbook—blend relentless marketing with strict cost control—has become case‑study material for business schools across Latin America.
