About
Víctor González Herrera is a Mexican entrepreneur, environmental advocate, and current CEO of Farmacias Similares, the low‑cost pharmacy chain created by his father, Víctor González Torres—popularly known as “Dr. Simi.” Born in Mexico City on 15 September 1987, he also chairs Grupo Por Un País Mejor, the social‑impact umbrella that runs the family’s philanthropic and sustainability programs. Under his leadership the company has rolled out initiatives such as SíMiPlaneta, a nationwide recycling and water‑sanitation drive, and expanded to more than 9,600 branches across Latin America. Víctor’s open, upbeat style has drawn over 2.5M followers on TikTok and Instagram, channels he uses to talk health tips, entrepreneurship, and green living. In 2024 he joined the investors’ panel on Shark Tank México, bringing a fresh “business‑with‑purpose” mindset to the popular show.
Before Fame
Growing up amid stacks of generic‑medicine boxes, Víctor learned retail basics early. At 14 he launched a small paintball (“gotcha”) field with friends, then financed trips to Asia to import novelty toys he sold at local markets—ventures he likes to recall as his “training wheels” in cash flow and customer service. After earning a degree in International Business Administration from Universidad Iberoamericana, he completed executive courses in London and Stanford, sharpening his global outlook. At 18 he started on the pharmacy floor of Farmacias Similares as a sales clerk, later supervising branches, heading commercial strategy, and—by December 2022—taking the CEO seat. Those years, he says, taught him “every peso counts when health is on the line,” a lesson that still shapes his affordability push today.
Trivia
- Youngest Shark: When season 9 of Shark Tank México aired in August 2024, Víctor, then 36, became the panel’s youngest regular investor. He often elbows fellow Sharks for eco‑focused deals and once swapped a business card for a Dr. Simi plush on‑air.
- UNICEF Council Seat: In February 2024 he was invited to join UNICEF’s International Council—only the second Latin‑American entrepreneur in that forum—advocating clean‑water projects for Mexican schools.
- Dr. Simi Craze: Víctor embraces the viral trend of fans tossing Dr. Simi dolls at concerts; he even helped organize “Simi Fest,” a charity music event that funds reforestation.
- Author: His 2024 book El CEO detrás del Dr. Simi mixes memoir with tips on social entrepreneurship in volatile markets.
- Knighthood: In 2025 he received the Order of St. George (Constantinian) for humanitarian work—one of the few Mexican business figures to hold the honor.
Family Life
Víctor is the eldest son of Víctor González Torres, whose mustachioed mascot made Farmacias Similares a cultural icon. Father and son share a mission of “salud al mejor precio” (health at the best price), yet the younger González adds a climate‑action lens his dad never had time to pursue. Although constant rumors link him to celebrities, he insists he has been in a committed relationship—kept out of the spotlight—for more than five years and prefers weekends hiking with his partner and their rescue dog, Simi Junior. He also supports his sister Lorena’s film‑production nonprofit and frequently posts birthday tributes to his mother, who stays outside public life but, he says, “keeps the clan humble.”
Associated With
- Víctor González Torres (“Dr. Simi”): Mentor and father; credited for instilling the brand’s social conscience.
- Simón Cohen: Logistics mogul who entered Shark Tank México the same season; the two often co‑invest in supply‑chain start‑ups.
- Marcus Dantus & Alejandra Ríos: Veteran Sharks who praise Víctor’s “energy and empathy,” even while sparring over valuations.
- UNICEF & Fundación Dr. Simi: Key partners in his WASH (Water, Sanitation and Hygiene) campaigns across rural Mexico.
