About
Sara Davies is a well-known British entrepreneur, television personality, and businesswoman. She became widely recognized for her role as one of the investors on the BBC show Dragons’ Den. Sara is also the founder of Crafter’s Companion, a successful crafting company she started while still at university. Her warm personality, sharp business mind, and down-to-earth charm have made her a favorite among fans of the show.
She’s not just a business expert—Sara has also stepped into the world of entertainment. In 2021, she joined the popular show Strictly Come Dancing, where she showed off her dancing skills and won hearts across the UK.
Before Fame
Sara grew up in County Durham, England. From a young age, she had a strong interest in business and creativity. She studied at the University of York, where her entrepreneurial journey really began. While working on a university placement at a small craft company, she noticed a gap in the market for a tool that could help with card-making. This idea sparked the birth of her own company.
In 2005, while still a student, she launched Crafter’s Companion. What started as a small project quickly turned into a thriving business. Sara’s idea took off, and within a few years, her company was selling products all over the world.
Trivia
- Sara was awarded an MBE (Member of the Order of the British Empire) in 2016 for her services to the economy.
- She was the youngest ever female investor to join Dragons’ Den when she came on the show in 2019.
- In addition to being a successful businesswoman, she’s written books and guides for aspiring entrepreneurs and crafters.
- Her appearance on Strictly Come Dancing brought out a fun, competitive side that fans absolutely loved.
- Sara is known for her strong Northern accent, which she proudly embraces on television.
Family Life
Sara is married to Simon Davies, and they’ve been together for many years. The couple shares two sons, and Sara often talks about how important her family is to her. Despite her busy schedule with business and TV appearances, she always makes time for her loved ones.
She often mentions that her family has played a big part in supporting her dreams, especially during the early days of building her company. Sara enjoys sharing family moments on social media, giving fans a glimpse into her personal life.
Associated With
On Dragons’ Den, Sara works alongside well-known investors like Peter Jones, Deborah Meaden, and Touker Suleyman. Her calm yet confident style has made her stand out on the show. She’s also been featured in business magazines and TV interviews, often sharing insights and advice with young entrepreneurs.
Her time on Strictly Come Dancing paired her with professional dancer Aljaž Škorjanec, and the two built a great partnership throughout the show.
